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Article: Specialty Coffee Month! The Retail Committee of the Specialty Coffee Association of America has declared February Specialty Coffee Month!
- Article from:
- Specialty Coffee Retailer
- Article date:
- January 1, 2003
CopyrightCOPYRIGHT 2003 M2Media360. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Specialty Coffee Month is an opportunity for retailers to celebrate with customers a passion for the best beans, properly prepared. In the spirit of the Valentine season, the theme of Specialty Coffee Month is: "From Seed to Cup, Specialty Coffee is a Love Story." And this year the celebration lasts an entire month, giving retailers more time for promotional activities.
With a whole month, retailers can give their customers a comprehensive tour of the coffee world by featuring a wide variety of origins. It's the perfect time to introduce new drinks to the menu and new products to your accessory shelves. Supported by a national media campaign from the SCAA, ...