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Article: UK-based John Frieda has announced that it has appointed Zenith Optimedia as sole media agency to handle all media planning and buying for its European markets.
- Article from:
- Cosmetics International
- Article date:
- January 10, 2003
CopyrightCOPYRIGHT 2003 Communications International Group. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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UK-based John Frieda has announced that it has appointed Zenith Optimedia as sole medium agency to handle all media planning and buying for its European markets. The move comes as a result of a strategic review of the 2003 ATL ...
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