Article: The Cheesecake Factory Opens in Edison, New Jersey.

Business Editors

CALABASAS HILLS, Calif.--(BUSINESS WIRE)--Jan. 28, 2003

The Cheesecake Factory Incorporated (Nasdaq: CAKE) announces the opening of its 60th Cheesecake Factory(R) restaurant at the Menlo Park Mall in Edison, New Jersey, on January 27, 2003. The highly customized 360-seat restaurant combines a dramatic 18-foot ceiling with the distinctive Cheesecake Factory design features.

"Sales for our opening night in Edison exceeded our expectations," commented David Overton, Chairman and CEO. "This restaurant is our third location in the New York metro market and represents the first of as many as 14 new Cheesecake Factory restaurant ...

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