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Article: Miami Beach, Fla., Magazine Takes on More Merchandising Deals.
- Article from:
- Knight Ridder/Tribune Business News
- Article date:
- January 29, 2003
CopyrightCOPYRIGHT 2003 Knight-Ridder/Tribune Business News. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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By Christina Hoag, The Miami Herald Knight Ridder/Tribune Business News
Jan. 29--Ocean Drive was first known as a strip hugging Miami Beach's shoreline, then as the title of a glossy fashion-and-celebrity magazine. And now there are Ocean Drive eyeglasses, luggage and a music CD.
And that promises to be only the start. Look for Ocean Drive swimwear, watches, fragrance and even a SoBe hotel in the near future.
"We always wanted to continue the lifestyle beyond the magazine," Jerry Powers, publisher of Ocean Drive magazine, said. "We realized we had that reach."
As the publication turns a decade old this month firmly anchored in ...