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Article: Super Bowl XXXVII Advertising Effectiveness Survey Results; Cadillac, AT&T, Budweiser Win - Visa and Sony Lose.
- Article from:
- PR Newswire
- Article date:
- January 29, 2003
CopyrightCOPYRIGHT 2003 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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AUSTIN, Texas -- AUSTIN, Texas, Jan. 29 /PRNewswire/ -- Clickin Research, Inc., today announced the results of its 5th annual advertising effectiveness study of Super Bowl television commercials. Clickin's researchers analyzed changes in Super Bowl viewer's pre- and post-game brand recognition.
Results showed that Cadillac enjoyed a large gain in both likeability and recognition, compared to pre-game scores. According to Dr. Martha Russell, "Cadillac's gain may be due in part to their strong TV campaigns during the last few months of 2002, which has laid a foundation of awareness -- critically important for ads to have impact."
Additionally, Clickin's ...