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Article: Columbia House and Trilegiant Corporation Partner on Key Marketing Agreement; Major Deal Offers Trilegiant Services to Millions of Columbia House Members.
- Article from:
- Business Wire
- Article date:
- January 29, 2003
CopyrightCOPYRIGHT 2003 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Business Editors & Entertainment Editors
NEW YORK--(BUSINESS WIRE)--Jan. 29, 2003
The world's largest direct marketer of home entertainment, Columbia House, has entered into a strategic marketing agreement with Trilegiant Corporation, the premier membership-based provider of travel, shopping, entertainment and consumer protection services. The significant deal will offer Trilegiant's various discounted products and services to Columbia House's 11 million club members.
Columbia House will offer Trilegiant's "Shopper's Advantage" and "Great Fun" services to Columbia House members during in-bound customer service and toll-free shopping telephone ...