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Article: High-end hideaway. (Hotsellers).(Norris Canyon Estates, San Ramon, Calif.)(Brief Article)
- Article from:
- Builder
- Article date:
- January 1, 2003
- Author:
CopyrightCOPYRIGHT 2003 Hanley-Wood, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Norris Canyon Estates, San Ramon, Calif.
WHY IT WORKED: The luxury housing market was hit hard this year, yet this gated community of million-dollar--plus homes continues to sell well thanks to a great location, a sensitive land plan, and traditional designs with updated floor plans.
* Local, third and fourth move-up buyers are attracted to the project because it offers more customization options than any of the other big builders' projects in the market.
* Buyers are spending an average of $150,000 in options and upgrades. The bulk of that number is flooring (mostly tile) and kitchen appliances.
* The builder provides full front-yard ...