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Article: Spotlight on lunchbox fillers. (Insight).

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Grocer
Article date:
January 18, 2003
Copyright

>>TESTING HOW STORES PERFORM ON A THEMED SHOPPING BASKET

With the festive season behind us our shoppers sought out some lunchbox fillers now the workers and school kids are back to the grindstone.

Waitrose in Norwich provided all the items on our list and came in the cheapest at 11.35 [pounds sterling] aided by a good deal for Cheestrings at 1.09 [pounds sterling].

Just two other baskets came back full with our choice of pack sizes for Frubes and Cheesestrings not matching those on the shelves. In frustration, some shoppers went for 6-packs of Frubes weighing 360g, with Morrisons the cheapest at 1.39 [pounds sterling].

Cheestrings were ... 







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