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Article: Hooked on Television: Nat Geo's Laureen Ong turns a summer job into a career--and a passion.(National Geographic Channel)(Company Profile)(Biography)
- Article from:
- Multichannel News
- Article date:
- January 27, 2003
- Author:
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There's a big plaque for Animals of the NFL on the windowsill of National Geographic Channel president Laureen Ong's Washington office.
It's not something Ong picked up when she ran WTTG-TV, Fox's affiliate in Washington, which airs Washington Redskins games. Ong took the plaque from the set of a NGC show that studies many of the animals that represent mascots in the National Football League.
The program, which premiered last Friday (Jan. 24), epitomizes some key aspects of Ong's strategy in building NGC, which debuted in January 2001. The network hopes to draw mainstream viewers and football fans to the program, as well as animal lovers--some of the ...