|
|
Article: Coach of Super Bowl Champion Tampa Bay Buccaneers Hot Ticket for Advertisers.
- Article from:
- Knight Ridder/Tribune Business News
- Article date:
- January 30, 2003
CopyrightCOPYRIGHT 2003 Knight-Ridder/Tribune Business News. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
By Gary Haber, Tampa Tribune, Fla. Knight Ridder/Tribune Business News
Jan. 30--SAN DIEGO -- Madison Avenue better have a good sense of irony.
Having won Super Bowl XXXVII on Sunday, Tampa Bay Buccaneers coach Jon Gruden becomes a sought-after spokesman for companies looking to sell everything from luxury autos to financial services.
Although a Super Bowl ring coupled with Gruden's youth and energetic style is likely to bring him a host of offers, some sports marketers say the football-focused coach probably will turn most of them down. Yet that probably won't stop them from pursuing him.
"I can't imagine him not being attractive ...