Article: Coach of Super Bowl Champion Tampa Bay Buccaneers Hot Ticket for Advertisers.

By Gary Haber, Tampa Tribune, Fla. Knight Ridder/Tribune Business News

Jan. 30--SAN DIEGO -- Madison Avenue better have a good sense of irony.

Having won Super Bowl XXXVII on Sunday, Tampa Bay Buccaneers coach Jon Gruden becomes a sought-after spokesman for companies looking to sell everything from luxury autos to financial services.

Although a Super Bowl ring coupled with Gruden's youth and energetic style is likely to bring him a host of offers, some sports marketers say the football-focused coach probably will turn most of them down. Yet that probably won't stop them from pursuing him.

"I can't imagine him not being attractive ...

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