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Article: BMP DDB scoops [pounds sterling]11m TUI UK brief in European agency shake-up. (Agencies).(TUI UK advertising account)(Brief Article)
- Article from:
- Marketing Week
- Article date:
- January 9, 2003
CopyrightCOPYRIGHT 2003 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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BMP DDB has snatched the [pounds sterling]11m advertising account for TUI UK from WCRS after a European agency reshuffle at the German-owned travel company.
TUI UK owns the Thomson Holidays tour operator, the Lunn Poly retail brand and Britannia Airways in the UK.
Parent company TUI AG is splitting its [pounds sterling]63m European advertising business between DDB and Jung von Matt, as part of its strategy to create a European holiday "superbrand".
WCRS' tenure on the Thomson Holidays account has been short. The agency, which already handled the Lunn Poly account, was awarded the Thomson business in July last year by director of marketing Hugh ...