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Article: Pearson Education looks within to beat McGraw-Hill. .
- Article from:
- District Administration
- Article date:
- October 1, 2001
- Author:
CopyrightCOPYRIGHT 2001 Professional Media Group LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Two recent internal moves at the nation's largest--or second-largest educational publisher, depending on whom you ask--is calling attention to the fact that it is not easy being at the top.
Pearson Education is looking to reinvent itself as it tries to distance itself from the company's chief rival, McGraw-Hill. The two have long slugged it out for supremacy of the lucrative U.S. education market.
In an attempt to break down the walls between its many imprints and divisions, Pearson has created two separate senior executive positions to oversee efforts at bringing together various departments to create better efficiencies in the company and create new ...