Article: Lawrence, Mass., Shoe Manufacturer Saved by Ballet Industry.

By Michael McCord, The Telegraph, Nashua, N.H. Knight Ridder/Tribune Business News

Feb. 2--LAWRENCE, Mass.--Little did shoe manufacturer Richard Bass know when he agreed to start producing a prototype ballet shoe more than a decade ago, he made a choice that would save his company.

Courtesy of intense global competition, Bass' company, the family-owned Cardinal Shoe Corp. in Lawrence, is the last of a virtually extinct industry in a city once known as the shoe-making capital of the world.

At one time in the mid- 20th century, more than 120 shoe manufacturers churned out hundred of thousands of shoes every day.

Founded in 1962, ...

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