Article: What is customer service? (2nd Place: Essay Contest Winners).

Tired of horrific customer service? Frustrated by wrong answers, bad attitudes, patronizing explanations, and just plain rudeness? Although poor customer service has crept into many American institutions, there is hops!

So, what is this illusive thing that irritates us so? How do we fix in organizations we manage?

Few descriptors serve to define it. Some say quality customer service stems from a positive attitude, an innate desire to serve, a calling to a higher purpose, a genuine like of people, or the outward manifestation of self-assuredness.

In its most fundamental form, customer service is really nothing more than treating customers with ...

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