Article: Customer service: an organizational objective. (3rd Place: Essay Contest Winners).

It is often said and widely accepted that customer service is the keystone to all service-oriented business. Yet the words and concept are often not fully comprehended by many within the service industries. Comptrollership is multifaceted, but in all respects, it is a service-oriented business.

Assuredly, the dynamics of customer service guarantee that sooner or later the level of service we give and receive will affect all of us, both personally and professionally. Customer service, good or bad, doesn't just happen. Therefore, it is important that we absolutely commit to effective customer service, understand its significance, and promote a plan to accomplish ...

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