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Article: Agencies prepare to bid for mobile marketing business.(Brief Article)
- Article from:
- New Media Age
- Article date:
- January 16, 2003
- Author:
CopyrightCOPYRIGHT 2003 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Traditional interactive agencies could be poised this year to wrest control of the mobile marketing space from the hands of specialist mobile marketing firms.
The first sign of this potential shift is Moonfish's adoption of Brainstorm's M-Brand platform, enabling the agency to run its own mobile marketing campaigns for all of its clients.
The maturation of the industry combined with the emergence of carrier-grade ASP mobile marketing solutions could mean interactive agencies will increasingly bolt on mobile marketing to the services they already supply.
"Our history of delivering technical solutions carries across all digital media, including ...