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Article: Selling "real" concealed carry: what do customers want for personal defense? here's a look at mainstream products that sell.
- Article from:
- Shooting Industry
- Article date:
- January 1, 2003
- Author:
CopyrightCOPYRIGHT 2003 Publishers' Development Corporation. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Retailers are always advised to "sell mainstream" -- meaning to offer those products that appeal to the majority of customers. The trick, of course, is finding the main part of the stream when so many currents are pulling in different directions.
Determining what concealed-carry products to offer is especially challenging. Since this is one of the hottest areas of the business, it is constantly being flooded with new products and updated versions of existing offerings. That's good, in the long run, but it also presents dealers with added challenges.
Do you follow new trends that may be short-lived, or stick with old standbys? Or mix and match? In the ...