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Article: The age of Innocent: not even four years old, Innocent Drink is a rapidly rising star in tune with the times. Mary Carmichael meets the founder. (Profile).(Richard Reed)
- Article from:
- Grocer
- Article date:
- January 25, 2003
- Author:
CopyrightCOPYRIGHT 2003 William Reed Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Richard Reed's entrepreneurial streak was apparent at primary school when he found he could buy Smurf stickers for 3p and sell them to classmates for 15p. Wary teachers put a stop to that, but Reed continued to develop his business skills, later setting up a gardening agency in school holidays. He charged clients 2.50 [pounds sterling] an hour and paid his friends 2 [pounds sterling] to do the work. By university, he had moved on to organising club nights.
But one venture which left classmates with substandard college caps taught him a lesson. His customers were distinctly disgruntled, and Reed discovered he did not relish his resulting unpopularity. "It made me ...
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Article: PLEASE LOG OFF When self-confessed hippie and Innocent ...
The Independent on Sunday;
October 2, 2005 ;
700+ words
... ... seriously rich selling wood, soya and meat to the developed world. I'm conscious that back home we're thinking about doing an Innocent soya- milk drink. I make a new promise; we will never, ever use rainforest soya. To do so would be as good as pulling ...
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