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Article: Creative science: Lynda Relph-Knight and Sara Manuelli look at two consultancies that have grown within larger groups while preserving their creative integrity and independence. (Business Growth).(Pentagram Design and Virgile and Stone )
- Article from:
- Design Week
- Article date:
- January 12, 2001
- Author:
CopyrightCOPYRIGHT 2001 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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WHILE the design world appears to have gone completely merger mad over the past year or so, a handful of creatively led consultancies have been quietly effecting changes that have transformed their businesses in terms of their size and scope.
Pentagram Design is a classic example of an independent group that is constantly refreshing its portfolio, adding talented new partners on both sides of the Atlantic to extend the disciplines it covers. It hasn't really changed its culture in almost 30 years, but it has shifted its emphasis, particularly regarding the size of clients and its approach towards digital media.
However, there are others with equally good ...