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Article: Fitch sets standard for Swiss cheese marque. (News).
- Article from:
- Design Week
- Article date:
- May 10, 2001
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FITCH has created the Swiss cheese quality control marque for the Switzerland Cheese Marketing company, which is set to relaunch in July.
The consultancy was appointed after a five-way pitch against three British design groups and two others from elsewhere in Europe.
The marque is designed with consumers in mind. Their attitudes to what they eat have changed significantly, says a Fitch spokeswoman. The aim is to create a logo that is a recognisable ...