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Article: Digital Arts direction for Autostadt visitor centre. (News).
- Article from:
- Design Week
- Article date:
- June 21, 2001
- Author:
CopyrightCOPYRIGHT 2001 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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DIGITAL ARTS has been appointed to create a visitor attraction for Volkswagen's [pounds sterling]283m car theme park, Autostadt, near its headquarters in Wolfsburg, Germany.
The attraction is designed to illustrate the concept of in-car navigation systems and communicate their benefits in an abstract way, says Digital Arts creative director Mike Maxwell. The project is scheduled to launch at the end of July.
Digital Arts won the work, worth over [pounds sterling]300 000, after a four-way pitch against undisclosed rivals, none of which are understood to be UK groups.
The fine details of the work will remain under wraps until the launch. Digital ...