|
|
Article: Landor goes wild with ZSL logo. (News).(Landor Associates develops brand identity for the Zoological Society of London)(Brief Article)
- Article from:
- Design Week
- Article date:
- June 13, 2002
CopyrightCOPYRIGHT 2002 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
LANDOR ASSOCIATES has created an identity for the Zoological Society of London, as part of the organisation's move to increase public awareness of its conservation work.
The identity, which will be used across its entire portfolio of visitor attractions including London Zoo and Whipsnade Wild Animal Park, follows an extensive brand strategy review, says commercial director Brian Oldman.
'The aim of the rebrand is to increase public awareness of ZSL's conservation work, as well as its collections, and to bring focus to its scientific and commercial activities,' Oldman says.
Landor design director Carl Halksworth says, 'The brief was to make the ...