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Article: State Farm Launches New Marketing Campaign to Promote Financial Services.
- Article from:
- PR Newswire
- Article date:
- February 6, 2003
CopyrightCOPYRIGHT 2003 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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BLOOMINGTON, Ill. -- BLOOMINGTON, Ill., Feb. 6 /PRNewswire/ -- State Farm today launched a new marketing campaign that showcases its financial services and builds on its current "We Live Where You Live" advertising theme. The campaign reflects State Farm's growing emphasis on financial services as a central component of its portfolio of products and services.
A key goal of the campaign is to encourage State Farm customers to visit their agents for help in preparing for life's transitions. The campaign is designed to show that State Farm financial services can offer meaningful support through those transitions, which State Farm calls "lifestages," and that their ...