Article: Mintel's Global New Products Database - Positive Nutrition Leads Food and Drink Claims in 2002.

Business Editors

CHICAGO--(BUSINESS WIRE)--Feb. 6, 2003

According to recent findings from Mintel's Global New Products Database, for the fourth year in a row, new product introductions for some of the key nutritional claims continue to decline significantly, while others have remained steady. Those on the decline are those that promote what has been removed from products. Those on the rise are those draw attention to what has been added or what is inherently good about the products themselves. It should be noted that, of the 10 total claims in the attached table, all but one showed a decline in 2002. That follows the trend in the number of total food and ...

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