Article: Santa Barbara News-Press, Calif., Small Business Advance Column.

Santa Barbara News-Press, Calif. Knight Ridder/Tribune Business News

Feb. 6--AWASH IN SUDS: Looking for a way to increase profits at his Isla Vista Laundromat, Michael Ware was inspired by what he found in the trash -- empty beer cans

Michael Ware would often find beer cans in the trash bins at his tropical-themed Laundry Lounge in Isla Vista. That sparked the idea to offer his customers the kind of suds that refresh along with those that clean.

"People were bringing in their own beer anyway, so I thought I might as well make it available to them," said Santa Barbara resident Mr. Ware, who also owns the Regal Coil Laundry on De la Vina ...

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