Article: Package with a message: there's more to the Post Office than the UK's postal service, but only a small share of its customers are aware of this. Damian Schogger asks how it is increasing awareness. (News Analysis).

The Post Office has undergone a series of changes both to its corporate identity and retail formats during the past decade. But Marketplace Design's appointment as the Post Office's brand consultant is the latest step in the organisation's attempt to modernise, change how people perceive it, and reach a wider audience within the UK.

The Post Office, which generates annual revenues of [pounds sterling]7bn, was previously responsible solely for the national network of post offices, but has seen rapid growth in recent years and now incorporates Network Banking and Cash Handling and Distribution.

It is looking to build on its core services -- mail, parcels ...

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