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Article: New JetBlue plane flies in face of Song.(JetBlue Airways names aircraft 'Song Sung Blue')(Brief Article)
- Article from:
- PR Week (US)
- Article date:
- February 10, 2003
CopyrightCOPYRIGHT 2003 Haymarket Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK: Barely a week after Delta officially announced the name of its low-fare carrier, Song, JetBlue Airways retaliated on Thursday morning as CEO David Neeleman unveiled its 37th aircraft, 'Song Sung Blue.'
'It's a rather cheeky response,' said JetBlue VP of corporate communications Gareth Edmondson-Jones. 'The message is that we hear you coming, but you can't copy us. You can copy the bells and whistles, but you can't copy the spirit.'
Formally announced on January 29, Delta's new Song brand is intended to directly compete with JetBlue, targeting young travelers with low fares, trendy design, in-flight entertainment on demand, and internet-based ...