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Article: MEDIA WATCH: Super Bowl ads fumble opportunity to score big with media.
- Article from:
- PR Week (US)
- Article date:
- February 10, 2003
CopyrightCOPYRIGHT 2003 Haymarket Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The Super Bowl is the biggest day of the year for the ad industry, as it provides an opportunity to reach an audience of approximately 140 million viewers. Super Sunday's ad festivities also provide the media with much fodder for discussion.
A quick review shows Super Bowl XXXIV in 2000 was the Dot.Com Bowl, in which nearly half of the ads were for dot-coms, but they were so offbeat, no one knew what they did. Super Bowl XXXV was marked by the absence of dot-coms, as Cedric the Entertainer sprayed beer on his date in an otherwise boring slew of ads. Super Bowl XXXVI is perhaps best remembered for the ads' somber tone in the wake of September 11.
This ...