|
|
Article: Small market, long reach. (Market Focus).(WALB-TV continues to thrive beyond just its own market)
- Article from:
- Broadcasting & Cable
- Article date:
- February 3, 2003
- Author:
CopyrightCOPYRIGHT 2003 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
WALB-TV Albany, Ga.'s popularity literally exceeds the bounds of its small DMA. It's the most-watched station in 44 of the surrounding counties, but only 17 of those counties are in the Albany DMA. More than half the overall viewing is assigned to the Columbus or Macon, Ga., or Tallahassee, Fla. markets.
But that doesn't stop WALB-TV General Manager Jim Wilcox from selling advertising to local businesses in those counties or telling national advertisers "that, if they buy us, they can hit four different markets."
It doesn't hurt that WALB-TV, one of the nation's and the NBC network's highest-rated stations, is the only VHF station in a ...
Related newspaper, magazine, and journal articles:
|
|
Article: Andrew Supplies Trinity Filter for WFIE-TV.
Business Wire;
February 12, 2003 ;
700+ words
... ... WIS-TV, Columbia, SC; WLBT-TV, Jackson, MS; WFIE-TV, Evansville, IN; WSFA-TV, Montgomery, AL; KCBD-TV, Lubbock, TX; WALB-TV, Albany, GA and KPLC-TV, Lake Charles, LA); five ABC affiliates (KLTV-TV, Tyler ...
|
|