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Article: Fitting the fixtures for self-help: OTC sleep aids is a market that's beginning to win consumer trust. Festive advertising is planned and retailers are expanding fixtures as a sign of confidence in their future. (Christmas Excess).
- Article from:
- Grocer
- Article date:
- November 30, 2002
CopyrightCOPYRIGHT 2002 William Reed Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Over the counter sleep aids are a key market for retailers at Christmas. Temporary insomnia can be a sign of stress rooted in many causes and anecdotal evidence from marriage guidance service Relate suggests a 20% increase in calls to its counselling services over the festive period.
"When families get together the cracks appear," says Relate counsellor Christine Northam.
The market is valued at 11.7m [pounds sterling] [TNS] and usually lifts 4% and 8% respectively in December and January.
Temporary insomnia affects more women than men (62% of sufferers) and has a bias towards 25 to 45-year-olds living in urban areas with above average work ...