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Article: Tissue tie-in for Diomed. (Promotions--Products--Packs--CTN Guide).(partnership between Diomed Developments and Georgia-Pacific)(Brief Article)
- Article from:
- Grocer
- Article date:
- November 30, 2002
CopyrightCOPYRIGHT 2002 William Reed Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Paper giant Georgia-Pacific is tackling another sales opportunity after a tie in with a major decongestant brand.
It has joined forces with Diomed Developments, which launched the Happinose brand into the grocery and pharmacy trade two years ago, to bring out Happinose balm tissues.
The newcomer should benefit from the multi-million pound spend behind Happinose Nasal Decongestant Balm, which has enjoyed press and TV ads. ...