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Article: The Design Group packs vitamins for a Healthilife. (News).
- Article from:
- Design Week
- Article date:
- September 27, 2001
- Author:
CopyrightCOPYRIGHT 2001 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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THE FIRST example of the revamped packaging for Primacy Healthcare's vitamin range Healthilife, designed by The Design Group, will be on-shelf at the end of October ahead of the 'official' launch of the full range in January.
The Design Group won the contract at the beginning of July, after a creative pitch against three undisclosed rivals.
The Design Group was asked to create livery for at least 20 products in six new categories, ranging from 'women's health' to 'joints and bones', one product of which will be the first to go on-shelf.
The brief was to make the design contemporary and more effective in a crowded marketplace. According to ...