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Article: Avid for digital video. (With Xpress Dv, Avid Squares Off With Final Cut).
- Article from:
- Macworld
- Article date:
- July 1, 2002
- Author:
CopyrightCOPYRIGHT 2002 Mac Publishing. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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With Final Cut Pro mounting a serious challenge to Avid's position in the professional editing community, it was inevitable that Avid (800/949-2843, www.avid.com) would enter Final Cut's home turf to show Apple's upstart app how things are done. If anything, Avid's June software-only entry into the digital-video arena on the OS X platform will spark a heated debate between Final Cut supporters and Avid stalwarts.
At the core of the $1,699 program is the same interface and workflow found throughout the Avid product line, giving seasoned Avid editors a comfortable work environment where they can start editing almost immediately. Editors can import their custom ...