|
|
Article: Fish in troubled waters: Colum Lowe thinks the end for independent designers is nigh and that the new fad will be for more in-house corporate design teams and design managers. (Private View).(future of retail industry's store environments)
- Article from:
- Design Week
- Article date:
- August 22, 2002
- Author:
CopyrightCOPYRIGHT 2002 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Picture the scenario; some time in the dim and distant future the retail industry finally understands the importance of store environments and retailers have learnt how to control them through design. They reap the rewards of enhanced customer loyalty through branding and lifestyle shopping, impulse purchases and linked sales. They now understand the benefits and, more importantly, how to measure them fiscally.
If this situation ever came to pass what would be the next step for the retailer? It would bring the whole design resource - hook, line and sinker-in-house immediately so it could manage, control, indoctrinate and, more importantly, cut the costs. But, this ...