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Article: Being kept in the shades: according to David Bernstein, overpriced designer brands are more concerned about creating a good impression than they are with best performance. (Private View).(Editorial)
- Article from:
- Design Week
- Article date:
- July 28, 2000
- Author:
CopyrightCOPYRIGHT 2000 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Design has taken another bashing. Or, strictly speaking, the word "designer". Designer equals rip-off. A study reveals that [pounds sterling]99 designer sunglasses are no more protective than a pair costing 99p. A spokesperson on TV defending branded goods explained that "consumers look for other values over and above protection". OK -- but are those added values worth the disproportionate mark up?
It made me wonder what part the designer plays in the making of sunglasses and when he/she comes in. Not too early I would guess. Now I would be delighted to be proved wrong by Calvin Klein, Armani or Versace, but I would bet good money that the designer isn't ...