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Article: British Airways and itraffic Continue Interactive Relationship With 'Club World Flat Bed' Campaign; Online Promotion Uses 3-D Animation to Increase Consumer Awareness.
- Article from:
- PR Newswire
- Article date:
- February 13, 2003
CopyrightCOPYRIGHT 2003 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK -- NEW YORK, Feb. 13 /PRNewswire/ -- itraffic, the interactive marketing and advertising subsidiary of AGENCY.COM Ltd., today announced the launch of British Airways' newest interactive campaign supporting their "Truly flat beds in business class." This effort targets frequent international business travelers to increase British Airways' brand awareness and the association of the premium airline with the first truly flat bed seat in business class.
The campaign will run from now through 2003, and will appear in print and television ads as well as oversized online units and page takeovers. Extending the offline advertisements conceptual and stylistic ...