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Article: Thai Marketing Campaign Links Pizza Hut with Volleyball Movie.
- Article from:
- Knight Ridder/Tribune Business News
- Article date:
- February 14, 2003
CopyrightCOPYRIGHT 2003 Knight-Ridder/Tribune Business News. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Bangkok Post, Thailand Knight Ridder/Tribune Business News
Feb. 14--It may be hard for most people to see a link between pizza and a transvestite volleyball team, but it's not such a big leap for executives of the Pizza Hut and the local film companies Hub Ho Hin Films and Tai Entertainment Co.
Yum Restaurants International (Thailand) Co has struck an unusual joint campaign deal to link Pizza Hut with Satree Lek II, the sequel to Satree Lek (Iron Ladies) which topped the box office in 2000 with 100 million baht in ticket sales.
The restaurant chain is spending 10 million baht on the Satree Lek II campaign. The sequel will hit local ...