Article: Thai Marketing Campaign Links Pizza Hut with Volleyball Movie.

Bangkok Post, Thailand Knight Ridder/Tribune Business News

Feb. 14--It may be hard for most people to see a link between pizza and a transvestite volleyball team, but it's not such a big leap for executives of the Pizza Hut and the local film companies Hub Ho Hin Films and Tai Entertainment Co.

Yum Restaurants International (Thailand) Co has struck an unusual joint campaign deal to link Pizza Hut with Satree Lek II, the sequel to Satree Lek (Iron Ladies) which topped the box office in 2000 with 100 million baht in ticket sales.

The restaurant chain is spending 10 million baht on the Satree Lek II campaign. The sequel will hit local ...

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