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Article: PACESETTERS.(Society)
- Article from:
- Manila Bulletin
- Article date:
- February 16, 2003
CopyrightCOPYRIGHT 2003 Manila Bulletin Publishing Corp. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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ONLY RICKY REYES could pull off the things he does. Always a step ahead of everybody else, he makes people not only in the beauty industry but in showbiz and society notice. He is flamboyent, oh yes indeed, but he is the envy of the industry. And why not... Ricky Reyes was the first beautician to go to the malls where he has made it so big that other beauty salons have also opened at the malls.
And now he has repackaged his business in a glorious Ganda 2003 campaign with all the bluster and fanfare he could muster. Applause, applause. In fact, the advertising industry is abuzz... who was the genius who hatched the campaign? The endorsers, the billboards, the ...