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Article: The Baby Einstein Company Announces Launch of Juvenile Products Line; Creator of Infant Developmental Media Category Extends Its Award-Winning Line of Branded Products.
- Article from:
- PR Newswire
- Article date:
- February 17, 2003
CopyrightCOPYRIGHT 2003 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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BURBANK, Calif. -- BURBANK, Calif., Feb. 17 /PRNewswire/ -- The Baby Einstein Company announced today that it will extend its brand and product line by entering into the $6 billion(1) juvenile products market. This May, Baby Einstein will debut more than a dozen juvenile products designed to delight and stimulate babies and toddlers, from birth to 2 years of age. Loved by babies and trusted by parents, Baby Einstein is best known for its mesmerizing music and captivating video series including "Baby Mozart(TM) Music Festival," "Baby Beethoven(TM) Symphony of Fun" and "Baby Newton(TM) Discovering Shapes," among others.
In 2003, Baby Einstein will introduce 15 ...