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Article: International Franchise Association Simplifies E-Newsletter Delivery and Tracks Clickthroughs with ExactTarget Email Marketing Software; System Offers Special Features for Franchisors.

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PR Newswire
Article date:
February 17, 2003
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INDIANAPOLIS -- INDIANAPOLIS, Feb. 17 /PRNewswire/ -- ExactTarget, a provider of easy-to- use email marketing software for permission marketers, announced today that the International Franchise Association (IFA) has streamlined delivery and list maintenance for its three electronic newsletters by adopting ExactTarget's Connect email marketing system. The ExactTarget software also is enabling the IFA to track subscribers' clickthrough behavior for the first time, providing valuable insights into reader interests.

The IFA is following in the footsteps of a number of association members, including Wild Birds Unlimited and Computer Renaissance, that are using ...

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