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Article: Royal British Legion kicks off direct agency review. (News).(Brief Article)
- Article from:
- Precision Marketing
- Article date:
- January 17, 2003
- Author:
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The Royal British Legion is reviewing its direct marketing account and has created a shortlist of agencies, including incumbent Target Direct, which has held the business for the past five years.
Legion director of fundraising and marketing Russell Thompson says: "It is part of our procedure to review all our major suppliers every three to five years. This is in no way a reflection of Target's work for us and we wish it the best of luck for the pitch."
The charity is refusing to reveal who else is on the list, but it is thought to feature four ...