Article: Advent takes on Statementone for broker biz: leverages Techfi's technology, access.

Advent Software Inc. is muscling in on the broker-dealer market with a vengeance. But relative upstart StatementOne Inc., which now controls that niche, is unfazed.

Executives from San Francisco-based Advent plan to win customers by using their company's experience and deep pockets. They also want to use the company's relatively new market presence and technology, a direct result of its purchase of Techfi Corp. last July.

Advent launched its first portfolio management and reporting programs tailored to broker-dealers at the Financial Planning Association's conference in Orlando, Fla., last week. The broker-dealer market has become of far greater interest ...

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