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Article: Eye on New Media.(Primedia relaunches Radio Magazine's Web site)
- Article from:
- Min's B to B
- Article date:
- February 17, 2003
CopyrightCOPYRIGHT 2003 Access Intelligence, LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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By Steve Smith
Primedia Tries a New Frequency in Radio Magazine re-launch
In an attempt to redesign its B2B publications both offline and on, Primedia's Web results so far have proved middling with some smart elements. Like its recently re-launched BroadcastingEngineering.com, Radio Magazine's site (www.beradio.com) is a solid redo in that it tries to construct loads of opportunities for endemic advertisers to buy into more tightly targeted audiences. But the site simply doesn't give the audiences much reason to go there. For instance, the Buyer's Guide is where users can "find complete information about the products and services available for radio." In ...