Articles > Popular publications > PR Newswire press releases > January-March 2003 > Wednesday, February 19

Article: Microsoft's Xbox Live Boosts Market Visibility With the Help of Compass Rose Media; Welcome to the Arena.

Article from:
PR Newswire
Article date:
February 19, 2003
Copyright

SANTA CRUZ, Calif. -- SANTA CRUZ, Calif., Feb. 19 /PRNewswire/ -- The latest technology introduced by Xbox(TM) Live is entirely revolutionary, creating a huge market-share impact and high visibility to both consumers and press. To add some marketing muscle to the product launch of Xbox Live, Microsoft contracted Compass Rose Media (CRM) to develop two key elements of their product introduction: a fast-paced video and an in-store promotional DVD. The award of these two projects came to CRM with an extremely aggressive time line.

CRM developed the 'virtual arena' metaphor to convey the thrill of playing live, on-line, from anywhere against other players from ...

Read all of this article with a FREE trial

Related newspaper, magazine, and journal articles:

Article: Xbox Live Offers New Levels, Features and Premium ...
PR Newswire;  September 8, 2005 ;     700+ words ... ... of online multiplayer gaming service Xbox Live(R) will be available in North America ... this holiday. In addition to the free Xbox Live Silver membership available to every ... their gaming experience with a 12-month Xbox Live Gold membership. Gamers looking for ...

Article: Xbox Live Bursts Through 350,000-Subscriber Mark as ...
PR Newswire;  March 4, 2003 ;     700+ words ... ... subscribers worldwide have joined the Xbox Live(TM) online game service. In addition ... using voice communication across all Xbox Live games, players now can enjoy downloadable ... MechAssault(TM)," the popular Xbox Live-enabled game from Microsoft Game Studios ...

Article: Xbox Live One Year Later: Online Gaming Surges in ...
PR Newswire;  November 18, 2003 ;     700+ words ...From Sioux Falls to Seoul, Xbox Live(TM) gamers are celebrating the one-year anniversary of Xbox Live, the fastest growing unified broadband ... growing community half a million strong, Xbox Live gamers have an insatiable appetite for ...

Article: Xbox Live Starter Kits Virtually Sell Out in First ...
PR Newswire;  November 22, 2002 ;     700+ words ...Sales Hit 150,000 in First Week as Xbox Live Players Storm the Online Arena, Making Xbox Live the First Broadband Service to Surpass 100 ... Microsoft Corp. today announced that the Xbox Live(TM) service, the first comprehensive ...

Article: Xbox Live Online Gaming Community Doubles in Just ...
PR Newswire;  July 20, 2005 ;     700+ words ... ... personalized and social online experiences, Xbox Live(R), the premier global online console ... million gamers from around the world. Xbox Live continues to grow exponentially, having ... year -- the equivalent to adding one Xbox Live member every 30 seconds. (Photo: NewsCom ...

Article: Xbox Live Sets New Online Gaming Benchmark.
PR Newswire;  January 20, 2005 ;     700+ words ... ... history, Microsoft Corp. today announced that its Xbox Live(TM) online gaming service has set a new standard ... features and services found only on Xbox and Xbox Live." The success of Xbox Live reinforces a stellar holiday season for the Xbox ...

Article: Xbox Live Subscriptions Double Expectations.
PR Newswire;  January 7, 2003 ;     700+ words ... ... indicates playing video games online via the Xbox Live(TM) service is quickly becoming the ... thrill seekers. Since the introduction of Xbox Live less than 60 days ago, more than 250 ... in the first month of availability, Xbox Live Starter Kits outsold by 86 percent the ...

Article: Xbox LIVE Movie and TV Roster Grows as Multiple New ...
PR Newswire;  March 28, 2007 ;     700+ words ... ... entertainment content already available on Xbox LIVE(R) in the U.S. (Logo: http ... capitalizing on the success it has seen with Xbox LIVE, one of the leading distributors of ... Paramount Pictures, for the first time on Xbox LIVE, will offer its feature films for download ...

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!

Find articles, research, and archives