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Article: Chrysler: Certified sales help image.(Used Cars)(Chrysler's certified used-vehicle program is part of its strategy to build better-quality new vehicles)
- Article from:
- Automotive News
- Article date:
- February 17, 2003
- Author:
CopyrightCOPYRIGHT 2003 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Arlena Sawyers
The Chrysler group says its certified used-vehicle program is a key part of a strategy to build new vehicles to rival Toyota in reliability and quality within five years.
Jim Schroer, vice president of global sales and marketing, says the program is less about making money and more about polishing the company's battered quality image.
Chrysler group CEO Dieter Zetsche ``has said publicly that we will have reliability and quality equal to or better than Toyota within five years,'' Schroer says. ``We're closing in faster than the public realizes.
``Until you break out and establish a reputation for reliability, ...