Article: End users to dealers: justify profit margins.(Special Report)(Off-the-road tire dealers pushed to justify profit margins)(Industry Overview)

Byline: Lisa Aichlmayr

Off-the-road tire dealers may soon have to justify their profit margins to construction, mining and quarry companies that already have followed the costs of the tires from raw materials to the showroom floor, an OTR executive said.

Manny Cicero, president of Bridgestone/Firestone Off Road Tire Co., said several leading end users of OTR tires in recent years have taken the next step in the old practice of looking for the best price for tires. The larger national and international companies have asked tire manufacturers to open their books for a cost analysis from buying raw materials to distributing to dealers-including the dealers' ...

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