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Article: Electrolux cleans up brand with Ziggurat. (News).(UK)(Brief Article)
- Article from:
- Design Week
- Article date:
- January 16, 2003
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ZIGGURAT has unveiled the latest evidence of its six-figure packaging and positioning work for Electrolux this week, although the future of the electrical appliances giant's account with the consultancy remains confused.
The Ultra-Silencer vacuum cleaner rolls out across Europe during the first quarter of 2003. Its 'lifestyle' image seeks to convey the product's emotional benefits. Further products following the design style established by Ziggurat are in the pipeline, but it is not clear whether the consultancy or its breakaway founder Bernard Gormley will be carrying out that work.
In setting up his own group, Badge, Gormley claimed the client would ...