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Article: Smart move: remodelers are learning: real estate agents matter.
- Article from:
- Remodeling
- Article date:
- February 1, 2003
- Author:
CopyrightCOPYRIGHT 2003 Hanley-Wood, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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When more than 90% of home buyers make improvements within a year of purchase, the decision to work with those who broker the sales is a no-brainer. And with existing homes selling at record pace--5.47 million projected for 2002 vs. 5.29 million in 2001--and research showing that almost three-quarters of new and existing home buyers plan, at purchase, to make improvements, the value of this lead source is clear.
Other developments bolster the point. Leading real estate agencies--including Prudential Fox & Roach; Century 21; and Crye-Leike, Realtors, among others--have developed online services and systems that provide the referrals agents have offered, word of ...