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Article: Hollywood agency CAA hires founder of Latina magazine.(Creative Artists Agency hires Christy Haubegger as marketing consultant)(Brief Article)
- Article from:
- PR Week (US)
- Article date:
- February 24, 2003
CopyrightCOPYRIGHT 2003 Haymarket Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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LOS ANGELES: Creative Artists Agency (CAA), one of Hollywood's top talent and literary brokers, has hired Latina magazine founder Christy Haubegger as a marketing consultant.
Haubegger will assist CAA corporate clients with creating entertainment marketing initiatives that reach out to the increasingly influential Hispanic market. She will also help entertainment clients tailor their offerings to better reach Hispanic consumers.
Haubegger founded Latina magazine in 1996. Since then, it has grown to a circulation of approximately 250,000.
Lauded as a branding and marketing expert, ...