Article: Fresh Alternative(TM) Brand to be introduced in Arizona. (Protein Technologies International Inc.) (product announcement)

FRESH ALTERNATIVE(TM) BRAND TO BE INTRODUCED IN ARIZONA

ST. LOUIS, Mo., Jan. 25 /PRNewswire/ -- Fresh Alternative(TM) Brand, a new milk alternative will be available throughout Arizona on Monday, Jan. 28, 1991. The product was developed by Protein Technologies International Inc., a subsidiary of St. Louis-based Ralston Purina Co. Fresh Alternative marks the company's first foray into the grocer's dairy case.

The product is a long-awaited solution for the thousands of people in Arizona who suffer from lactose intolerance -- the inability to digest dairy products -- that often results in gastrointestinal distress. Fresh Alternative also will be a ...

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